Workshop
SharePointHQ can provide a detailed workshop where we teach, train, mentor and implement the base essentials for an Internet facing site. At the end of the workshop your staff will have the basics of your Internet site implemented and your staff will be trained with on how to complete the implementation. A brief Workshop Agenda includes:
| Day 1-2 |
Implement desired brand (not pixel perfect) in SharePoint starting from a minimal Master page and using ~6 page layouts. Users are trained on the required master page elements, SharePoint controls, nagivation and other essential design elements |
| Day 3-4 |
Discuss and implement the content for the site including building out the wireframe, page layouts and navigation. Add dynamic and rich content using the Out-of-the-box controls as well as SharePointHQ's SilverLight and advanced Web Parts. |
| Day 5 |
A detailed discussion and practical advice given on the technical architecture required. In addition, advice on performance optimizations will be given along with tools and components. |
| Day 6-7 (optional) |
Discuss and implement Search Engine Optimizations (SEO) and Web Accessibility (WCAG) in SharePoint. The concepts will be discussed and implemented using SharePointHQ's toolkit components. |
Find out more on how to work with us, or contact us for details.
Mentoring
SharePointHQ can provide mentoring and advice from our Senior Consultants, Architects or Trainers on any aspect of planning, designing or implementing an Internet site on SharePoint. Find out more on how to work with us, or contact us for details.
Turnkey Implementations
SharepointHQ can implement an Internet site from start to finish including design, implementation, training and copywriting that is professionally managed. Find out more on how to work with us, or contact us for details.
Public facing sites, to be found, indexed and delivered to a wide audience, must be optimized to comply with current search engine recommended website guidelines and employ Search Engine Marketing (SEM) techniques. Of particular importance is compliance with the recommended website guidelines for the 3 major search engines, i.e., Google, Yahoo! Search and Bing, formerly MSN Search and Live Search.
Benefits
- An optimized site that has the best ranking with Search Engines
- Increased traffic to your site
- More targeted and qualified users visiting your site
Search Engine Optimization
SharePointHQ can provide an overall search engine optimization process that ensures both website relevance and longevity with the major search engines. This process translates into results in the form of high Search Engine Results Pages (SERPs) rankings. SharePointHQ can include the following techniques:
- Audit of current white hat and black hat SEO techniques
- Identification of keywords
- SEO of content in terms of length, keyword density and quality
- Compliance with the 3 major search engines (Google, Yahoo! Search, Bing) recommended site guidelines
- Create page layouts to support page-by-page editing of SEO friendly meta tags, title tags, and H1, H2 tags
- Submission and verification of site with search engines
- Recommended webmaster tools
- Identification and removal of any black hat SEO techniques
- Strategy for an ongoing link building plan
- Recommendation of tool to capture and analyze web traffic
- Recommendation of webmaster tools to help manage sites
- Optimization of website for Google PageRank
Search Engine Marketing
In addition to SEO, SharePointHQ provides Search Engine Marketing (SEM) services and will develop a SEM strategy to deliver traffic to your site. Some key techniques employed include:
- Pay-Per-Click(PPC) campaigns that include dedicated text and image ads with dedicated landing pages
- Use of press releases to drive traffic and links to website
- Use of blogs to drive traffic and secure high SERPs results
Web site accessibility is an important design criterion for modern Internet web site design. Web site accessibility refers to making the site available to everyone, including people with impairments. According to a 2003 Forrester Research report, 45.9 million Americans who are not considered disabled could benefit from the use of accessible technology. Add to these numbers the growing use of cell phone and other less accessible Web platforms and it becomes clear why web site accessibility is so important.
The industry best practice ‘standard’ for web site accessibility is the Web Content Accessibility Guidelines (WCAG) from the World Wide Web Consortium (W3C).
In the USA, the Government Section 508 standards should be followed and is the law for any federal agencies and their websites. (Section 508 includes the WCAG).
In Canada, the Federal Government has created the Common Look & Feel (CLF) standards that should be followed for any Federal Government web site.
Benefits
- Maintain compliance with Governing bodies.
- Enhance accessibility for the large number of disabled users
The process to make SharePoint compliant to any of these standards is long an arduous. SharePointHQ has the toolkits and templates to make this process easy and painless.